Principled Profit, Marketing That Puts People FirstAddress: 16 Barstow Lane
Town: Hadley, MA 01035
Web site: http://www.principledprofit.com/
Forget Traditional Business Wisdom--Market Share is Dead, Your Competitors May be Your Best Allies, and Nice Guys Don't Finish Last
- Market share is usually irrelevant; the world is abundant and there's room for everyone to succeed
- You can actively profit from your competitors' successes!
- Honesty, integrity, and quality are far more important than quick profits--the Golden Rule actually WORKS in business
- As you create value for others, you build value in your own business
- The most important sales skill isn't even about selling
Has the world turned upside down? What kind of business logic is this? "It's the only kind that makes sense when the front pages are crammed with corporate business ethics horror stories--in fact, it's the only kind that ever really made sense," says Shel Horowitz, author of the startling book, "Principled Profit: Marketing That Puts People First"
We Made Marketing History on September 15,2003
Please click here to find out how Principled Profit briefly became an Amazon.Com Best-Seller.
Jack Canfield, co-creator of the enormously successful 'Chicken Soup for the Soul'series has this to say:
"The success of Chicken Soup is based on the reality that most people want to help others and want to do the right thing. Shel Horowitz shows in Principled Profit: Marketing That Puts People First that not only do people *want* to change the paradigm toward cooperation and people-centered behavior, but that they can profit handsomely by doing so. I'm delighted to recommend this book." -- Jack Canfield, CEO, Chicken Soup for the Soul Enterprises, Co-author, Chicken Soup for the Soul at Work
Principled Profit: Marketing That Puts People First, Shel Horowitz's award-winning book on business ethics and customer loyalty, is now available.
To order your copy, please click here. (This will take you to our order form, which is hosted on a different site)