Make The Shift, Bank Locally!

We are very lucky to have so many local and community banks and credit unions here in Western Massachusetts to do business with. Unlike, some other banks, these local banking institutions are very responsibly run and do a wonderful job taking care of our community here in the three counties of the Pioneer Valley.

Better For you:

Lower fees

More pride in where you bank

Greater stability for our region's economy, which benefits all of us

Conveniently located all around the Valley, with 20+ local, community banks & credit unions to choose from.

Watch The Benefits That Happen As A Dollar Moves Through Our Local Economy.

Better For Local Businesses:

As you can see from the chart below from a study done in 2009, small banks in America have 11% of total bank assets, yet they provide more lending to small businesses than any other type of bank in America. If you are an owner or manager of a locally owned business and are not yet banking locally we highly recommend it. Small community banks and credit unions truly have your back.

From the chart below you will see small commercial loans also make up a larger percentage of the overall loan portfolios of small financial institutions, making it much more likely that money deposited into a community bank or credit union will support investments in small local businesses.

If you already get your food locally and shop locally and are not yet banking locally, this is truly one of the next best things you can do with your money. The shift to banking locally, combined with a shift in spending to locally owned, independent businesses, is a powerful force that will re-shape our local economic landscape.

By shifting demand to local banks, it creates opportunities for our local financial institutions to invest our deposits through loans to increase local business capacity, which in turn allows local businesses and their employees to increase deposits and savings through their success. This virtuous cycle is a key driver for creating jobs and enduring well-being for all members of Western Massachusetts.

Top 5 Reasons to Choose a Community Bank or Credit Union:

1. Get the Same Services at Lower Cost

Most locally owned banks and credit unions offer the same array of services, from online bill paying to debit and credit cards, at much lower cost than big banks. Average fees at small banks and credit unions are substantially lower than at big banks, according to national data. Studies show that small financial institutions also offer, on average, better interest rates on savings and better terms on credit cards and other loans.

2. Put Your Money to Work Growing Your Local Economy

Small businesses, which create the majority of new jobs, depend heavily on small, local banks for financing. Although small and mid-sized banks control less than one-quarter of all bank assets, they account for more than half of all small business lending. Big banks, meanwhile, allocate relatively little of their resources to small businesses. The largest 20 banks, which now control 57 percent of all bank assets, devote only 18 percent of their commercial loan portfolios to small business.

3. Keep Decision-Making Local

At local banks and credit unions, loan approvals and other key decisions are made locally by people who live in the community, have face-to-face relationships with their customers, and understand local needs. Because of this personal knowledge, local financial institutions are often able to approve small business and other loans that big banks would reject. In the case of credit unions, control ultimately rests with the customers, who are also member- owners.

4. Back Institutions that Share a Commitment to Your Community

The fortunes of local banks and credit unions are intimately tied to the fortunes of their local communities. The more the community prospers, the more the local bank benefits. This is why many local banks and credit unions are involved in their communities. Big banks, in contrast, are not tethered to the places where they operate. Indeed, they often use a community's deposits to make investments in other regions or on Wall Street.

5. Support Productive Investment, Not Gambling

The primary activity of almost all small banks and credit unions is to turn deposits into loans and other productive investments. Meanwhile, big banks devote a sizeable share of their resources to speculative trading and other Wall Street bets that may generate big profits for the bank, but provide little economic or social value for the rest of us and can put the entire financial system at risk if they go bad.

(Produced by the New Rules Project's Community Banking Initiative)

Click here to see 7 Simple Steps to Moving Your Checking Account.

It's easy to shift your banking. Our local banks and credit unions will walk you through the process, step-by-step, to get your accounts and loans moved over and working for the local economy. 

                                  Make The Shift, Bank Locally!!